MUCH MORE THAN A LIQUOR STORE.

BUILT WITH HEART. POURED WITH PURPOSE.

No partners. No shortcuts. No one handing me the keys. Just a woman with a vision and the determination to make it happen.

I'm Giselle, founder of Miramar Wine & Liquor.

After years of building businesses in traditionally male-dominated industries, I decided to take on another challenge: the liquor industry.

In 2023, I opened Miramar Wine & Liquor on my own. And trust me, it wasn't as glamorous as it sounds.

From navigating complicated licensing and regulations to dealing with endless paperwork, financial pressure, setbacks, and people who underestimated me, I learned everything the hard way. No business partners to split the responsibilities with. Every decision, every risk, every late night—it was on me.

But I didn't open just another liquor store.

I wanted to create something different. A place where women have a voice, independent brands get a chance, creators have a platform, and customers feel like they're part of something bigger.

I wanted to bring personality to an industry that needed a little shaking up.

It hasn't been easy, and I'm still figuring things out as I go. But that's the beauty of building something from nothing.

Three years later, I'm still here. Still independent. Still learning. Still creating. And definitely not your average liquor store owner.

So here I am. I built it. I survived the hard part. Now let's see what we can do with it.

Welcome to Miramar Wine & Liquor.

Not your average liquor store. And definitely not your average story.

— Giselle Brambila

Founder | Woman-Owned & Operated | San Diego, CA